getting email marketing right
Have you implemented email marketing but think you can improve your efforts and your ROI? Have you considered implementing email marketing but held off because you don't have the time, resources or expertise to do it right? If you want to do it better or if you want to get started quickly with great results then our email marketing audit is for you.the program
Our audit focuses on communication strategy, list quality and design, content design, deliverability, and the performance of the current email marketing process if appropriate.
Through
a combination of discussions, process review, data analysis, industry
research
and best practice expertise, Interactive Ink will identify and document
specific opportunities. These include:
- Process and segmentation strategies to increase relevance and boost ROI
- Processes to clean lists/develop new lists and maximize list performance
- Campaigns to optimize performance
- Content and design modifications/recommendations to improve response
- Platform changes/recommendations to improve deliverability
- Review of current platform, if appropriate, versus organizational need
- Recommendations for the most appropriate platform with the correct feature set
- Recommendations for ongoing measurement
Contact us and we can discuss how to help you implement or improve your current permission marketing strategy.