permission email marketing
obtaining consent to receive information
Have you implemented this simple strategy into your marketing mix?
Permission marketing has long been a proven best marketing
practice. Email made doing it inexpensive, and Seth Godin coined the
term and popularized the approach. When you invite your prospects
and the public to begin a conversation, you earn permission to develop
the conversation and turn them into customers. This same strategy works
well for service and product companies, as well as helping
not-for-profit organizations
succeed.
it's about building
an ongoing relationship
Permission marketing has been hailed as a way for marketers to
succeed in a world increasingly cluttered with marketing messages.
Unfortunately, many legitimate marketers still don't get it. They
broadcast "email blasts", sending non-relevant and non-personalized
messages to anyone and everyone on their lists. With the low-cost tools
for personalization now available to marketers, there is simply no
excuse for this. Let us help you build a permission asset with
customers and prospects that will:
- Lower customer acquisition costs
- Improve customer mind-share and share-of-wallet
- Increase customer loyalty
- Leverage "viral" pass-along benefits
- Deliver a planned curriculum of "drip" messaging
- Cross-sell your products and services to your customer base
Contact us and we can discuss how to help you implement or improve your current permission marketing strategy.
