E-mail marketing has become one of today's most effective marketing and communications tools. When you consider its investment value, vast reach and high viewing exposure, e-mail campaigns have become a truly powerful medium for creating more awareness around your organization, your message and your products. Distributing e-marketing campaigns can save your company nearly 80% off “old-fashioned” direct marketing costs. With the elimination of postage, printing and a reduction in creative concept design you can achieve an immediate return on your direct marketing investments
Base-10 provides authorized users the ability to create, edit and distribute e-mail campaigns without the need to write HTML code and without the skills of a graphic designer. Features include:
- Template creation
- Unlimited distribution lists
- Performance metrics tracking and reporting
- Contact Management and integration with your CRM
- Personalization
- Create separate campaigns, distribution lists and reporting for all lines of business
- Add images, content, documents and links to any email message
- Base-10 has an accurate multipart technology built in to detect if a recipients email application can receive HTML emails. If not, the system will send a text version to those recipients
- Archive campaigns in the system for future retrieval and use
- Schedule campaigns to launch automatically
- Subscribe/Unsubscribe functionality (CAN-SPAM compliant)
- Collect email addresses directly from your website into the Base-10 database
- Subscriber profiling through customized group configurations
- IP-address specific security ensuring no one sends spam from your domain
- Forward-to-a-friend