LIFT performance


challenge

Lift Performance, formerly known as Breakthrough Performance Innovations, needed identity development to rebrand their company to better convey the company’s message and what they do. 

solution

Interactive Ink helped Lift Performance to streamline their identity to clearly communicate what they do. This ID was then used to create a new tagline, website, business cards and print materials. 

Part I: Interactive Ink studied the company to learn more about what they did. In doing so, Interactive Ink created the name Lift Performance to encompass exactly what the company did: work with company leaders to “lift” their organization and take it to the next level of performance. The company’s tagline became “elevating business”.

Lift - Logo

Part II: From there, the logo and tagline was integrated into all forms of marketing. A new website was created to build their image as well as more simply convey the company’s message. All business cards and print materials were created with the same look and feel as the website promoting a consistent message.

Lift - Letterhead    Lift - Envelope  

results

“Interactive Ink did an incredible job in helping me re-brand my company. Their creative approach helped bring a new clarity to the first impression we make with prospective clients. I get so many compliments now on everything from my new letterhead and website design right on down to the remarkable new business cards they developed for me.” Michael Colburn, Lift Performance

Lift - Business Card