Prep Academy
challenge
Prep Academy, located in Central, Ohio, provides schooling for children as young as infants all the way through elementary school. Prep Academy sets itself apart from its competition with a unique teaching philosophy and a specialized curriculum that begins at infancy. These core values and a strong belief that ‘learning begins at birth’, drove their decision to open Infant and Toddler care centers that would add to the family of Prep Academy Schools already in Central Ohio.
Prior to the opening of its first Prep Academy Junior Center, each Prep Academy School location was seen as a separate entity. With plans to open more Prep Academy Schools and with the rollout of its first Prep Academy Junior Center, Prep Academy ran the risk of confusing their audiences and localizing their brand’s impact.
Prep Academy needed a solution to that would (1) centralize their brand, so that all the locations were seen as a singular organization that share a purpose and core values. And, (2) Prep Academy needed to use previous successes in Central Ohio to make their planned expansion go smoothly.
solution
Interactive Ink resolved to use a uniform brand that would permeate through Prep Academy’s marketing mix forming one cohesive brand. In doing so, all mediums of communication, including email and print, would continue to reaffirm this brand.
Part I: Interactive Ink augmented the Prep Academy logo and created an identity system that established usage standards for the growing organization. The new identity system distinguishes ‘Prep Academy’ from the type of educational facilities that the logo describes.
Part II: Interactive Ink designed a permission based email-marketing program aimed at building with existing
Prep Academy families. This allows them to build their brand using an attentive communication channel.
Each email newsletter contains valuable parenting information, informs parents of
Prep Academy exclusive family-based activities, and provides the most up to date school information.
The e-newsletter also encourage parent referrals to the new
Prep Academy locations.
Part III: Print materials for Prep Academy were also designed to reaffirm their core values and describe their unique education offering. All materials promote the Prep Academy Schools using the same Prep Academy identity system.
